“Dear Subaru” — Customer Storytelling

Through a purpose-driven approach to storytelling — with meticulous scripting and visual planning — each episode was crafted to reflect Subaru’s core pillars of safety, longevity, and adventure.

The Unthinkable Comparison — Subaru vs. Subaru

Other car brands missed it: comparing your own vehicles can actually be a win-win. We flipped the debate from “which SUV?” to “which Subaru?” by launching industry-first same-brand vehicle comparison videos. They were elegant, simple, and effective… leading to a 393% increase in customer next-step buying actions.

10 Reasons to Love the Solterra EV

Driven by Performance

Faced with the challenge of launching two new performance trims without a paid campaign, we developed a multi-phase video strategy that showcased exhilarating driving experiences and engaging racing influencers. The result: over 7 million TikTok views in 60 days and the top YouTube search result for the BRZ.

BRZ