Pets Add Life — Justin Reagan

Pets Add Life – The Committee for the Rapid Advancement of Pets (C.R.A.P.)

Pets Add Life is a non-profit organization (funded by the American Pet Products Association) with a simple mission: encourage pet ownership. To bring a more endearing image to this human-led trade association, we created the “Committee for the Rapid Advancement of Pets.” This semi-professional team of lovable critters works tirelessly behind closed doors—and pet gates—to champion the joys of animal companionship."

Catabilities - Making Every Person a Cat Person

UGC contest where people submit videos of their cat to win prizes.

The Committee for the Rapid Advancement of Pets is on a mission to make every person a cat person. But they need your support! Join the movement MEOW by uploading your best cat videos at catabilities.com to $WIN$.

VENI, VIDI, KITTY! We asked for the best cat videos, and you delivered. The Committee chats with its Cat Influencer partners and announces contest finalists.

Catabilities Quiz

Catless website visitors were directed to a custom quiz where they were matched with their ideal cat breed and then directed to a page showcasing adoptable cats of that breed near them via a Petfinder.com plugin.

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“Get a Pet” Page

Amusing, animal-promoting web copy for Pet’s Add Life.org