Brawny – Stay Giant
The Brawny Man is back and bigger than ever with a new campaign celebrating resilience and strength in the face of life’s toughest messes.
Out Of Home
Grocery Store Aisle Mats
Dog Food Aisle Mats
Billboard
Cobo Center, Detroit, MI.
Digital Content – Tailgate Anthem
Spec video celebrating the start of football season that was scrapped last minute due to budget constraints—but would have been epic.
Activation – Guinness World Record Stunt
On 11/22/15, during an Atlanta Falcons NFL game, we invited fans to help us break the Guinness World Record for the largest gathering of people wearing plaid. After successfully setting the record, we donated $50,000 to the Wounded Warrior Project. The Falcons may have lost that day, but Brawny came out on top.
Social Media
Just Brawny Things
Resilient parodies of the then-popular "Just Girly Things" meme.
Resiliency Meme
Our branded version of the "Success Kid" meme, but with more resiliency.
Super Bowl Brawnovation Tweets
During the 2015 Super Bowl, we engaged brands in real-time by creatively responding to their TV spots, showcasing innovative ways Brawny towels could complement their products.
