Adobe Photoshop – Magic Inside

Around Halloween 2016, we asked Photoshop fans if they wanted to play a game... a game that we created within Photoshop.

Fun Fact:  I played the Dark King. (My SAG card must still be in the mail.)

In-Game Writing

Story plots and character backstories were found in numerous different items throughout gameplay

The Wizard's Poem

 

Story plots and character backstories were found in items like this throughout gameplay

Spellbook

 
 

 

Book of Magical Objects

 
 
 

Campaign Recognition

  • Shorty Awards - GRAND PRIX—Strategy & Engagement/Gamification

  • Shorty Awards - GOLD—Design/Graphics

  • Shorty Awards - BRONZE—Contest & Media/Contest or Promotion

  • The Webby Awards - FINALIST—Social Video People's Choice

  • Digiday Awards - WINNER—Online Branded Content & Entertainment

  • Digiday Awards - WINNER—Most Original Use of Facebook

  • The One Club - Merit Award—Social Media: Community Building

  • The One Club - Merit Award—Social Media: Use of Visuals

  • ADDY Awards - GOLD—Online Branded Content & Entertainment

  • ADDY Awards - SILVER—Innovative Use of Interactive/Technology

  • ADDY Awards - SILVER—Online/Interactive Campaign

  • Art Director's Club - SILVER CUBE—Games for Web and Social Media

  • Art Director's Club - MERIT AWARD—Guerrilla/Stunts

  • IAC (Internet Advertising Competition) - WINNER—Best Computer Software Social Media