BAND App – World’s Best Leader

BAND is a group communication and private social media app. In a campaign parodying The Office, we targeted group leaders to become new users in a wildly successful (and cost-effective) way. After downloading the app and inviting their team, group leaders were rewarded with a Michael Scott-inspired, BAND-branded coffee mug. The campaign drove nearly 900% more signups than the previous top-performing campaign with only a 120% increase in cost.

Paid Social Targeted Audiences

In addition to this collage, six shorter variations were made, one for each targeted group of cheer coaches, sport coaches, school principals, band directors, scout leaders, and small business managers.

Social Carousel Ad