Walmart Drone Delivery Launch
When Walmart launched a pilot version of its drone delivery service in Farmington, Arkansas, they tasked us with creating an engaging experience to drive delivery sign-ups and connect with the local community.
We decided to tap into Razorback pride, partnering with the University of Arkansas football team to create the Touchdown Drone Day Sweepstakes. During a home game on 11/26/21, every time the Razorbacks scored, a drone promptly 'touched down' at the home of a lucky fan, delivering a special gift box.
Activation Manifesto
Pregame Hype
Print Collateral
Door hangers were left at delivery-eligible homes all over town, while in-store flyers at a local Walmart display booth encouraged sign-ups. To amplify the effort, geo-targeted ads ran on Facebook, Instagram, and Nextdoor, ensuring local residents knew about the promotion.
Paid Ads
When the Hogs score up the hill, you can score at home in Farmington! 🏈 Enter the Walmart Touchdown Drone Day Sweepstakes & you could be one of the lucky locals to win a drone-delivered prize right to your home. Every Razorbacks TD against Mizzou is a chance you could score a game jersey. Wooo Pig Sooie!
Postgame Hype
Paid Ads
After converting 21% of delivery-eligible customers, we created drone delivery ads to run during cold and flu season.
👋 Hey, neighbors! Walmart Drone Delivery has taken off in Farmington! Don't miss out on the new delivery service available only in your neck of the woods.
