Adobe Photoshop – 1-900-U-Update.com
To get Adobe Photoshop users to actually update to the latest version, we made it too sexy to pass up.
Wanna hear a lil’ secret...? There’s a hot new version of Photoshop… Shhh… Update today. 💋☎️
Website
Curious users who manually typed in our URL, www.1-900-U-Update.com, were rewarded with a humorous website experience.
Paid Social
Facebook & Twitter posts showcasing exciting new features.
Tame even the wildest hair with Photoshop’s new Selection & Masking Space. 💇💋
A cute lil’ font catch your eye? Update Photoshop and Match Font can introduce you. 💕✒
Unleash your desires… reveal it all with Content-Aware Crop in Photoshop. Rawr! 🐻🙊🔥
Press
Although short-lived (for reasons I will elaborate on request), this campaign did not go unnoticed.
